For B2B Founders & Sales Leaders who want to own their pipeline, not just rent another agency's time. I build you a bespoke client acquisition system that runs on logic, not luck.
30-minute call • No obligation • For serious inquiries
My systems are used by technical teams across SaaS and enterprise, often in partnership with leading growth agencies. Specific end-client names and case studies are shared privately upon request.
I’ve tested plenty of clever angles. The only thing that consistently works with sharp founders and sales leaders is simple and honest: I build the engine.
Not day-to-day sales—systems. My value isn’t a one-off campaign; it’s a repeatable, scalable acquisition machine that brings the right clients to you.
Not a hack. An asset.
This isn't a campaign that runs out; it's a permanent asset that you own. We work together to design, build, and implement a complete client acquisition system tailored to your specific market.
A deep dive into your ICP, value proposition, and unique market positioning to build the foundational strategy.
Building the multi-array messaging, data pipelines, and automation workflows that form the core of the engine.
Installing the system into your workflow and training your team on how to operate your new client acquisition engine.
From trivia to timing. Outbound that knows where the buyer’s head is, not just where their profile sits.
I build, train, and hand over the keys to a complete client acquisition system that you own forever.
Target 12+ qualified conversations per week within 60 days.
Need pipeline velocity *while* your engine is being built? Add this service to get guaranteed, done-for-you meetings from day one.
Target 8+ qualified meetings in the first 60 days, with make-good support.
Measured outcomes from dozens of SaaS and cybersecurity system builds since 2023.
Before
~50%
After
>95%
Before
Weeks / Months
After
Days
Before
Uncertain
After
Predictable
Helped close a multi-million dollar deal from a single sequence after months of burning cash on a traditional SDR model.
Head of Growth, IT Services Firm
The first outreach that felt human in fintech. It delivered a significant conversion lift in just 45 days.
CRO, Global Payments Platform
Landed meetings with major music labels because we stopped sounding like everyone else. A key part of my growth strategy.
Director of Partnerships, Music Tech SaaS
Engaging security leaders requires nuance. Travis helped us build trust and position ourselves as partners, doubling our meeting rate.
Head of Sales, Cybersecurity Services Firm
Some enterprise programs were delivered in partnership with leading growth agencies. End-client names are shared privately with permission.
I deliver psychology-first outbound for B2B sectors where human connection moves the needle.
I find target titles discussing your problem, then mirror your value in your buyer’s language.
I track CISOs and IT leaders with active pain, adapting messaging to real security priorities.
I pinpoint key decision-makers facing urgent change, opening doors with context they recognize.
I surface engaged enterprise accounts, tailoring your pitch to business leaders' current goals.
30-minute call • zero pitch • immediate value
Travis Ross
I used to think my job was to be a great copywriter. I was wrong. My real job is to be a systems architect. After building and breaking countless outbound campaigns, I realized that one-off successes don't scale—well-designed engines do. My work is for founders and sales leaders who are tired of the campaign rollercoaster and are ready to install a permanent asset for predictable growth. I combine strategic logic, AI-powered automation, and psychology-first messaging to build systems that deliver.