HubSpot Data Enrichment
HubSpot's built-in enrichment covers the basics. But if you're running outbound, you need more than basics. Multi-source enrichment fills the fields HubSpot misses and writes everything back through the API. Works across all tiers.
How we connect
We connect through the HubSpot API using a private app with scoped permissions. Your HubSpot admin controls exactly what we can read and write. Standard setup takes about an hour.
Enriched data writes back to contacts, companies, and deals. Custom properties work the same as standard ones. If you've built custom fields for technology stack, enrichment scores, or signal tracking, we map to those directly.
If you're running Operations Hub, enriched records trigger your existing workflows automatically. A contact gets a verified email, your sequence enrollment fires. A company gets updated firmographics, your lead scoring recalculates. No extra configuration.
What HubSpot's tools miss
HubSpot Breeze Intelligence is a single data source. It covers company basics well enough, but contact-level data has significant gaps. Direct dials, mobile numbers, and verified emails for specific personas often come back empty.
And it costs $0.30-$0.60 per credit. For a database of 10,000 contacts, that's $3,000-$6,000 just for one source's coverage.
A multi-source waterfall runs your records through 10+ providers. Each source fills what it does best. The result is 70%+ fill rates at $0.10-$0.50 per record, with richer data across more fields. Direct dials, technographics, intent signals, funding data. Fields that HubSpot's built-in tools don't touch.
Before and after
| Field | HubSpot built-in | Multi-source waterfall |
|---|---|---|
| Work emails | Partial coverage | 70-85% verified coverage |
| Direct dials | Rarely available | 50-65% fill rate |
| Tech stack | Not available | Mapped per company |
| Buying intent | Basic (with add-on) | Multi-signal from 5+ sources |
| Data sources | 1 provider | 10+ providers in waterfall |
| Cost per record | $0.30-$0.60/credit | $0.10-$0.50/record |
Works across all HubSpot tiers
You don't need HubSpot Enterprise for this. The API write-back works with Free, Starter, Professional, and Enterprise. The enrichment is the same regardless of your plan.
What changes is what you can do with the data after it lands. Professional and Enterprise give you more workflow automation, lead scoring, and reporting options. But the enrichment itself works the same across all tiers.
If you're on a lower tier and thinking about upgrading, the free audit often clarifies whether you need better data (enrichment) or better tools (HubSpot upgrade). Sometimes it's both. Sometimes it's just the data.
Common questions
Does this work with HubSpot Free or Starter?
Yes. The API write-back works across all HubSpot tiers. You don't need Enterprise or Operations Hub for the enrichment itself. Those higher tiers give you more automation options after the data lands, but the enrichment works the same.
How is this different from HubSpot's built-in enrichment?
HubSpot's Breeze Intelligence pulls from one data source and costs $0.30-$0.60 per credit. We pull from 10+ sources in a waterfall for $0.10-$0.50 per record, with higher fill rates and more fields covered. Different price, different coverage.
Do you integrate with Operations Hub workflows?
Yes. Enriched records trigger your existing workflows automatically. If you've got a workflow that fires when a contact gets a verified email or when a company field updates, it fires as soon as our write-back lands.
Can you enrich custom properties?
We map to any property in your HubSpot portal, standard or custom. If you've created custom properties for technology stack, buying signals, or ICP scoring, we write directly to those fields.
What about association labels and custom objects?
We work with standard objects (contacts, companies, deals) and custom objects if your plan supports them. Association labels help us map relationships correctly during write-back.
How long does it take?
About 2-3 weeks for most HubSpot portals. HubSpot's API is well-documented and consistent, so setup tends to go faster than Salesforce or D365 projects. The free audit takes 30 minutes and shows you exactly where things stand.
See what your HubSpot data is missing
Free audit. 30 minutes. We'll connect to your portal and show you where the gaps are and what multi-source enrichment could change.