CRM Enrichment for HubSpot Teams
HubSpot's built-in enrichment gets you basic company info. But it doesn't fill in direct emails, cell phones, tech stack data, or the dozen other fields your sales and marketing teams actually need. That's where the gaps start hurting.
Your HubSpot data looks complete until you actually need it
HubSpot does a lot of things well. Data enrichment isn't one of them. The built-in company insights give you basics like industry and employee count. But when your reps need a direct email, a phone number, or want to know what tech stack a company runs, they're back to manual research.
A lot of HubSpot teams try to fix this with a single enrichment tool. And that helps, but it still leaves gaps. Any single data provider maxes out around 40-50% coverage on the fields that matter most.
So you end up with a CRM that's half-enriched. Some records are great, some are barely usable, and your marketing team can't build segments they trust. A multi-source waterfall runs your data through multiple providers in sequence, and that's how you get to 70%+ fill rates across the board.
HubSpot enrichment, start to finish
Direct API write-back. Works with your existing workflows and Operations Hub setup.
We assess your HubSpot data
Fill rates across key properties, data freshness, duplicate analysis. You see exactly what's missing and how much could be enriched.
We map your properties
Standard and custom properties. We figure out which fields need enrichment and how the data connects to your existing HubSpot workflows.
Multi-source waterfall fills the gaps
Multiple data providers, each filling what the last one missed. Emails, phones, job titles, company data, technographics. 70%+ fill rates.
Everything gets verified first
Email verification, phone validation, dedup checks. We coordinate with your Operations Hub rules if you have them. Clean data only.
Direct write to HubSpot
Enriched data goes back through the HubSpot API. Properties update in place. Your workflows pick up the enriched data automatically.
Your team puts the data to work
Better segments for marketing. Complete records for sales. Clean data for ops. Plus a report showing exactly what improved.
What you get
Common questions
Does this work with HubSpot Operations Hub?
Yes. If you're on Operations Hub, we can integrate with your existing data quality automation. The enrichment waterfall feeds clean data into your workflows so everything downstream benefits.
We're on HubSpot free/starter. Does that matter?
Nope. We write back through the HubSpot API, which works across all tiers. You don't need Operations Hub or any specific plan for the enrichment to work.
How does this compare to HubSpot's built-in enrichment?
HubSpot's native enrichment covers basic company data. It doesn't do multi-source contact enrichment, direct dials, technographics, or intent data. Our waterfall fills the fields HubSpot's built-in tools miss.
Will enriched data trigger our existing HubSpot workflows?
It can, and that's actually a good thing. When a contact record gets enriched with a job title or industry, it can automatically enter the right nurture sequence or get assigned to the right rep. We coordinate with your team on timing.
What about duplicate contacts?
We flag duplicates as part of the enrichment process. You'll get a duplicate report with merge recommendations. If you're on Operations Hub, we can work with your existing dedup rules.
How long does it take?
About 2-4 weeks. Audit, waterfall setup, validation, write-back. Smaller HubSpot databases (under 10k records) often finish faster.
The full stack
See what your HubSpot data is missing
Free audit. 30 minutes. We'll look at your HubSpot instance together and show you exactly where the gaps are.