Outbound for Series A Startups
You just raised. The board wants pipeline numbers. And you're deciding between hiring an SDR who'll take 3 months to ramp or trying to scale founder-led outbound that's already maxed out. There's a faster path.
You need pipeline yesterday, not in Q3
Post Series A is a weird moment for outbound. You've got real customers and real revenue. But your "outbound system" is probably the founder sending LinkedIn DMs between meetings and an AE who's also doing discovery calls.
The obvious move is to hire an SDR. But that's 3 months to hire, 3 months to ramp, and no guarantee they'll figure out your ICP better than you already have. Meanwhile the clock is ticking on that capital.
What actually works at this stage is taking the founder's instincts about who buys and why, backing it up with enriched data and buying signals, and running a systematic outbound program from day one. You validate the playbook first, then hire people to run it.
From closed deals to repeatable pipeline
We take what you've learned from early customers and turn it into a system.
We look at who already buys from you
Your first 10-20 deals tell us everything. What signals were present before they bought? Which personas pulled the trigger? What problems were they solving? That's your targeting blueprint.
We fill in your CRM gaps
Most startup CRMs are cobbled together from demo requests and LinkedIn connections. We enrich what you have and identify net new accounts that match your best customers.
We find accounts that look like your wins
Hiring signals, tech stack changes, funding events. We find accounts that are showing the same patterns your best customers showed before they bought.
Sequences that sound like your founder
Short, direct messages that reference the specific signal. We match your founder's voice and the way they'd naturally describe the problem. No corporate-sounding templates.
Pipeline starts flowing
Deliverability is already set up. Lists are targeted. Sequences are live. Meetings start showing up on the calendar. Your founder or AE takes them.
You get a playbook, not just meetings
Which signals produce pipeline? Which personas convert? You walk away with a proven, repeatable system that makes your first SDR hire way less risky.
What you get
Prove the playbook before you hire
The most expensive mistake Series A companies make with outbound is hiring people before they know what works. We help you figure out the targeting, the signals, and the messaging first. Then when you hire that SDR, they're following a proven system instead of figuring it out from scratch.
Common questions
We just raised our Series A. Is it too early for outbound?
It's actually the best time. You've got capital, you've got pressure to show growth, and you probably have 10-20 closed deals that tell you exactly who buys. That's enough signal to build a targeted outbound program.
We don't have a dedicated SDR yet. Does that matter?
Not for what we do. We handle the data, the targeting, and the sequences. Your founder or first AE handles the replies and takes the meetings. You hire SDRs once the playbook is proven.
How much does this cost for a startup?
CRM enrichment runs about $0.10 per record. The full outbound setup (enrichment, targeting, sequences, deliverability) is scoped per project. It's a fraction of hiring an SDR, and you get a repeatable system instead of a person who might not work out.
We've been doing founder-led outbound. How does this build on that?
Founder-led outbound is how you validate messaging and ICP. What we do is take what you've learned from those conversations and turn it into a system. Same instincts, better data, more consistent execution.
How fast can we start seeing meetings?
About 3-4 weeks from kickoff. Two weeks for enrichment and targeting setup, then meetings start coming in once sequences are live. It's not instant, but it's a lot faster than hiring and ramping an SDR.
What if our ICP isn't super defined yet?
That's fine. If you've closed 10+ deals, there are patterns in who buys. We can help you see those patterns in the data. And signal-based targeting actually helps with ICP validation because you see which signals produce meetings.
The full stack
Let's look at your data
Free audit. 30 minutes. We'll tell you what signal-based outbound could look like for your startup.