CRM Data Enrichment Services
Your CRM has pipeline hiding in it. Incomplete records, outdated contacts, missing fields. We fix that in 2-4 weeks, not 6-12 months.
The data problem nobody talks about
Reps research instead of sell
Your team spends 30%+ of their time looking up contacts, verifying titles, and hunting for emails. That's selling time burned on data entry.
Campaigns target the wrong people
When 40-60% of your CRM fields are empty or stale, every campaign is a guess. Bad targeting means wasted budget and burned domains.
Manual cleanup never ends
You've been "meaning to clean up the CRM" for months. In-house cleanup takes 6-12 months and $30-60K+ in labor. Then the data decays again.
Single-vendor data falls short
ZoomInfo or Apollo alone gets you 30-40% fill rates. That still leaves half your records incomplete. One source isn't enough.
The enrichment waterfall
Multi-source sequential enrichment. Each layer fills gaps the previous one missed.
Map what you have
We audit your CRM to identify gaps, duplicates, and decay rates. You get a clear picture of what's clean, what's missing, and what it's costing you.
Run the waterfall
Your records flow through multiple data sources sequentially. Each source fills gaps the previous one missed. That's how we hit 70%+ fill rates.
Clean and deduplicate
Every enriched record gets validated. Duplicates merge. Stale contacts flag. You approve the field mapping before anything touches your CRM.
Push to your CRM
Enriched data writes directly back to Dynamics 365, Salesforce, or HubSpot. No CSVs. No manual imports. Native integrations.
Build targeting playbooks
Clean data becomes strategy. We build ICP-validated targeting playbooks so your team knows exactly who to call next and why.
Full documentation
You get the enriched dataset, methodology docs, ICP validation report, and targeting playbooks. Everything your team needs to keep the momentum.
What you can expect
What you get
Common questions
How long does a typical enrichment project take?
Most projects wrap in 2-4 weeks. That covers audit, enrichment waterfall setup, multi-source validation, deduplication, and direct CRM write-back. Compare that to 6-12 months doing it manually in-house.
What CRMs do you work with?
Dynamics 365, Salesforce, and HubSpot are the big three. We write enriched data directly back to your CRM through native integrations. No CSV exports, no manual imports.
What does "enrichment waterfall" mean?
Instead of relying on a single data vendor, we run your records through multiple sources sequentially. Each source fills gaps the previous one missed. That's how we hit 70%+ fill rates instead of the 30-40% you get from a single provider.
How much does it cost?
Enrichment runs $0.10-$0.50 per record depending on depth and volume. A typical 5,000-record project costs a fraction of what you'd spend on 6-12 months of manual cleanup labor ($30-60K+).
What data points do you enrich?
Job titles, direct emails, phone numbers, company size, industry, tech stack, funding status, LinkedIn profiles, and more. The specific fields depend on what your sales team actually needs to prioritize and personalize outreach.
Will this mess up our existing CRM data?
No. We validate before writing anything back. Deduplication rules, field-level merge logic, and a review step make sure nothing gets overwritten that shouldn't be. You approve the mapping before we push.
See what's hiding in your CRM
Our free audit shows you exactly how much pipeline is sitting in incomplete records. No commitment, no pitch.