CRM Enrichment for Salesforce Teams
Your Salesforce instance has thousands of records. But a lot of them are missing emails, phone numbers, job titles, or company data. Your reps skip the incomplete ones. Marketing can't segment properly. RevOps spends half their time cleaning up what should've been clean from the start.
Big database, incomplete records
Salesforce is great at storing data. It's not great at making sure that data is complete. So you end up with accounts that have a company name and maybe a website, but half the contacts are missing direct emails, cell phones, or current job titles.
Most teams try to solve this with a single enrichment tool. ZoomInfo, Apollo, Clearbit. And that gets you somewhere. But any single source tops out around 40-50% coverage. The records they don't have stay empty.
What's different about a multi-source enrichment waterfall is it runs your records through multiple providers in sequence. Each one fills what the last one missed. That's how you go from 40% fill rates to 70%+ across the fields that actually matter for pipeline.
Salesforce enrichment, start to finish
Direct API integration. No exports, no imports, no cleanup after the cleanup.
We assess your Salesforce data quality
Fill rates by field, data freshness, duplicate analysis, enrichment opportunity sizing. You see the full picture before we touch anything.
We map your schema
Standard and custom objects. We figure out which fields need enrichment and how the data maps back to your specific Salesforce configuration.
Multi-source waterfall fills the gaps
Multiple data providers, run in sequence. Contact emails, direct dials, job titles, company firmographics, technographics. Each source fills what others miss.
Every record gets verified
Email verification, phone validation, duplicate matching. Bad data doesn't make it back in. Conflicts get flagged for your team to review.
Direct API write to Salesforce
Enriched data goes straight into your Salesforce instance through the API. Batch processing respects your rate limits. Your team sees clean data immediately.
You see exactly what changed
Before and after comparison. Fill rate improvements by field. Data quality scores. Plus recommendations for keeping things clean going forward.
What you get
Common questions
Do you write directly back to Salesforce?
Yes. Direct API write-back to your Salesforce instance. No CSV exports, no manual imports, no Dataloader sessions. Enriched data lands directly in the fields your team uses.
We have 100k+ records. Can you handle that?
We've enriched databases at 20,000+ accounts at scale. Larger databases just take a bit more time on the waterfall. We typically batch in chunks to keep Salesforce API limits happy.
What about custom objects and fields?
We map to whatever your Salesforce schema looks like. Standard objects, custom objects, custom fields. If your team built it, we can enrich it.
How does this compare to ZoomInfo Salesforce integration?
ZoomInfo is one data source. We run a multi-source waterfall, so each provider fills what the others miss. Most single-source tools top out around 40-50% fill rates. We get to 70%+ because we're not limited to one provider's database.
Will this mess up our existing data?
We validate everything before write-back. Email verification, phone validation, company matching. We also flag conflicts instead of overwriting. Your ops team stays in control of what gets updated.
How long does a Salesforce enrichment project take?
About 2-4 weeks for most databases. Audit, waterfall setup, validation, and write-back. We start with a free audit so you can see the gaps before committing.
The full stack
See what your Salesforce data is missing
Free audit. 30 minutes. Real numbers on your data quality and what enrichment could do for your pipeline.